Emmerdale lost out to EastEnders and Coronation Street in the Christmas Day 2023 rating
Emmerdale could be set for a major shake-up in 2024.
It has been reported that bosses at ITV could make significant changes to the way fans watch soaps Emmerdale and Coronation Street. Both shows occupy a significant chuck of the broadcaster’s evening schedule.
As reported by The Sun, an insider explained: “Soaps don’t make as much advertising money as they used to. There are some chiefs looking enviously at all the consumer-themed documentaries Channel 5 makes and thinking that there could be better commercial opportunities in that kind of programming, and using the slots allocated to the soaps for those instead.”
Another source said to the MailOnline : “Corrie and Emmerdale are losing viewers at a drop of around ten per cent on last year. Budgets have already been cut on both shows and it is hard to see how they can sustain so many episodes.”
This year, ITV trimmed down the Christmas Day editions of Emmerdale and Corrie with neither airing the traditional hour specials. Of the three major soaps, EastEnders took top spot ahead of its ITV rivals.